In the Community



head cheerleader

Justine sweeney

In The Community is powered by Justine Sweeney who founded Sweeney Media Group, a boutique marketing and public relations firm in 2002.  A champion for her clients and community, she brings together influencers, community leaders, philanthropy and like-minded brands in a collaborative marketing environment to achieve smart, relevant results.  Her creativity, curiosity and enthusiasm are contagious - rather than CEO, she is Head Cheerleader.  Like Former President George W. Bush, she likes to smile... 

Sweeney applies her diverse experiential marketing background in luxury retail, tourism, nonprofit organizations, municipal projects and special events to strengthen relationships between brands and their desired audiences. 

For 20 years, Sweeney has been hands-on in the marketing and customer relationship management of luxury brands, retail, municipal projects, professional services, travel, hospitality, entertainment and philanthropy.   In The Community is the next generation of services to connect businesses, nonprofits and community. 

To best serve clients diverse needs, In The Community works with other specialists from developers, writers, creatives, SEO gurus, event producers and more - In The Community will architect a solution. 

Fun Facts: 
In pre-school they called it " its called leadership!"
Graduate:  Texas A&M College Station
Walt Disney World Management Disney Style
Kennedy Center for the Arts Strategic Planning for the Arts
T. Boone Pickens Leadership Institute
Multitasking:  Competitive tennis player, fearless snowboarder, advocate for girl power, closet florist, loves all things art & design, former college radio DJ... 


Top Ten Women of Collin County by Neiman Marcus Willow Bend, 2011

Finalist for Professional Collin County Woman of the Year, Texas Business Women of Frisco, 2010

Comerica Collin 60 Winner, 2009

Named “One to Watch” in Frisco STYLE Person of the Year issue, 2009

Winner “Best of Business” Community Partner of Year, Frisco Chamber of Commerce, 2008

Awarded “Best of Business Frisco” by Frisco STYLE Magazine, 2007

City of Frisco Public Art Selection Committee and Bond Election Commission

Named 21 for the 21st Century Leadership (Collin County) award, 2006

Certified member of the Women’s Business Council of Southwest, Business Enterprise National Council and Texas HUB (2004-2008)

Finalist in “Excellence in Communications” from the Center for Nonprofit Management, 2006